getting winter ready!

Baby it's cold outside! I would say, winter is right around the corner... but in Toronto it feels so much like it's already here. The chilly weather and even a little bit of snow puts me right in the mood for the holidays. So we are getting winter-ready around the shop, making wreaths and garlands, savouring the scent of fresh pine and cedar.  

This past weekend the ever-s0-talented Vicky Starz captured me getting into the spirit of the season with these gorgeous photos.

Less than one month till Christmas!!


a sweet woodruff video by knock twice

This past summer I had the opportunity to collaborate with the incredibly talented co-founders of Knock Twice, Erika Jacobs and Eugen Sakhnenko, to create a video about Sweet Woodruff and the new shop.

When Erika first approached me to collaborate on this film I was nervous. I hate the way I sound on my answering machine and was petrified of having to hear my own voice! (I have yet to even watch the television interview I did a few months ago!) When we started filming I was still a bit anxious but Erika and Eugene were excellent coaches. Not only did they put me completely at ease while filming, but they managed to capture the shop and my business in a way that is so honest, so beautiful, so genuinely me.

I'm so excited about the final product! The video is a perfect little insight into Sweet Woodruff. They did such a great job and I'm so SO happy to finally get to share it with you here and on my website. Check it out and let us know what you think!